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How Roger Federer became one of the only athletes

Roger Federer retired on Wednesday as one of the best tennis players ever

As Forbes points out, he is one of only six athletes to ever make over $1 billion

“I am 41 years old, I’ve played more than 1,500 matches over 24 years, and tennis has treated me

So why did Federer make so much more money than anyone else who has ever played tennis?

“Roger is forever a gentleman,” said Mike Fahey, who heads a Boston-based marketing firm and is a

She said Federer scores high on all the key marketing yardsticks — namely, trustworthiness, expertise, credibility and attractiveness

“He’s a sports marketer’s dream,” said Scheinbaum, who recalled once meeting Federer and asking him

“He signed it with a Sharpie and said, ‘I’m so sorry for ruining your purse!’ I

He had a 20-year deal with Nike for shoes and clothes that reportedly paid him $10 million a

Soon after, he also bought a 3% stake in the Swiss company On Running ONON, -3

The company went public after Federer’s investment, and he has designed tennis shoes for the brand

A turning point in his marketing mastery occurred about 10 years ago

His earnings have soared since,” as Kurt Badenhausen points out

“This all has led to a major magnifying effect for him and his overall appeal and recognition